Knowing your customers is key to providing the services they need

In the hugely competitive market that is Hospitality and Leisure, the smarter operators have recognised for some time that the world of Digital is absolutely key to success.

Cafés with free WiFi have rapidly become internet hubs in towns and cities everywhere and the move to online brochures and booking systems started years ago with the systems just becoming smarter and more sophisticated over time.

But knowing tempting your customer with some free WIFi to go with their coffee or understanding their internet booking habits is only a small part of the story.

We all know that in this day and age, a rapidly growing percentage of people will not even consider visiting a Café, Restaurant, Hotel, Caravan Site or Leisure Club etc. unless it offers free WiFi.  Without it, you are already in a losing position. 

Consider for a moment that over 90% of business travelers list quality free WiFi as major priority when booking a hotel and one third of them would consider a lack of it to be a reason not to stay at a hotel.  In fact 27% of travelers in the UK would refuse to stay anywhere without free WiFi and when asked, they ranked access to WiFi higher than luxuriousness of accommodations. Free WiFi consistently ranks No. 1 in surveys of desired amenities by travelers, both business and leisure. For the smart operator, the benefits of offering this service should be apparent.

The thing is, it is now about so much more than just providing free connectivity as an attraction.

As well as hugely expanding your “Digital Reach” to your customers and sending your brand out far further than the walls of your premises or a basic website, there’s a wealth of hugely valuable customer information readily available for operators who install Public Access WiFi, as long as it comes with the sophisticated data capture and analytics capabilities needed to make sense of it and present it to you in a way you can easily understand and use it.

With experience over many years providing just this type of fully managed, free Public Access Wireless Networks in retail centres, Hospitality & Leisure, high footfall areas and even across whole communities, Digital Unity Group have the knowledge, experience and the technology you need to make digital work for you and your business.

Take a few moments to look below at just what we can do to help - We think you might be a little surprised.

Connecting Hospitality to the new “Digital Age”

Time to Connect

In recent years things have dramatically changed for the Hospitality & Leisure Sector.

Increasing competition, more demanding customers and other challenges have forced companies to look at their operations and take whatever steps they need to ensure they are run efficiently and cost effectively, whilst constantly improving customer attraction and engagement.

A difficult juggling act to say the least but thankfully digital is helping with that and Digital Unity Group (DUG) are keeping our clients at the forefront of that revolution.

Don Amott ParksA perfect example of what we can do can be in or work with one of the UK’s leading Holiday and Caravan Site chain Don Amott Parks.

In a growing number of their UK sites, we have designed and installed a fully managed Free Public Access WiFi network both externally around the touring and static caravan areas and within the communal lounges, shops and café’s that are onsite.

And it’s not just about the technology either
Improving your Digital Reach
Real Time intelligence that gives you the edge
Smart innovation is core to our success

Our core ethos and business model is built around the belief that we must deliver real benefit to the people, communities and organisations we work with. As a member of the Digital Leaders 100 Club and a signatory to the UK government's Digital Inclusion Charter, we help to end digital exclusion and make the UK one of the true leaders of the digital world.

Contact Address

   Digital Unity Group Ltd
         18/19 The Walled Garden,
         The Nostell Estate,
         Wakefield,
         West Yorkshire,
         WF4 1AB

   +44 (0) 330 122 4650
  +44 (0) 330 122 7425
  This email address is being protected from spambots. You need JavaScript enabled to view it.

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